11 Years, 25+ Loans a Month: How Caleb LeGrand Fights Rate Shoppers with Value in Any Market
May 06, 2025
Imagine this: You have a solid lead, you’ve invested hours into educating your client, and you’ve worked your tail off to get them pre-approved.
But just when you think you’re closing the deal, they turn around and start shopping rates. Sound familiar? If this feels like the story of your life right now, you’re not alone. In today’s market, originators are facing huge challenges—uncertain buyers, rate shoppers, and crushingly low volume. But there are opportunities in every market, and Caleb LeGrand is joining us to show you how to find them. In this episode, Caleb, who’s been consistently closing 25+ loans a month for over 11 years, tells Tim exactly how he’s managed to thrive while others are struggling. He’s not just a $100M producer—he’s a problem-solver who’s figured out how to turn obstacles into opportunities.
Caleb Legrand has been consistently closing 25+ loans a month for over 11 years, and he sat down with Tim to detail exactly how he’s managed to thrive while others are struggling. If you’re looking for a proven way to fight rate shoppers with value in any market, you can’t miss this one.
What you’ll take away from this episode:
1️⃣ How to Close Hesitant Buyers: Caleb’s tips on using education and clear expectations to guide clients through the buying process, even in uncertain times.
2️⃣ Mastering the Art of Loyalty Over Rates: Learn how Caleb tackles rate shoppers head-on by shifting the conversation from rates to long-term value.
3️⃣ Creating a Scalable Business: Discover Caleb’s lead conversion secrets, and how you can implement a system that consistently drives results without burning you out.
Struggling with Hesitant Buyers? The Loan Atlas is where top producers like Caleb go to refine their systems, master new strategies, and continue leveling up.
Become a member today and learn to build a mortgage business that thrives in any market! ➡️ https://go.theloanatlas.com/membership
You don't want to miss this interview!
Author
Tim is the Head Coach at Performace Experts, as well as the lead facilitator of the Leadership 360 Program and currently coaches over 30 of the nation's top producing Loan Officers.
In 2004 Mortgage Originator Magazine inducted Tim along with only seven other originators into its Hall of Fame, recognizing his career achievements in both production and leadership in the mortgage indutry.
